“You Miss 100% of the Shots you Don’t Take”
Wayne Gretzky
Plan | Execute | Track | Adapt
My philosophy is that every great marketing campaign starts with a great plan and ends with thoughtful and actionable analysis.
Brand Awareness
It is your brand, it should show who YOU are and how YOU plan to tell your story. Marketing your business starts with marketing who you are. Your look is the first opportunity that you get to tell customers what you do and how you are going to do it. With the shortened attention span and an overwhelming number of options your customers have, it has never been more important to get the first impression right!
Who | How | Why | Where
Digital marketing has opened the door to a whole new understanding of customers and their actions. Who are your customers, where did they come from, why did they choose you, how much do they like your product are all questions that can be answered through the use of tools, data gathering, and analysis.
Product Showcase
You created a product and now it is time to show why it is the best product for your customers. It does not matter if you are offering wing-dings or custom services, it is important to display your products where potential customers will find them. Whether you are selling in physical locations, on social media, or on your website, your product needs to be shown in the best way possible and incredible imagery, stunning ads, and highlighting features are the key to showcasing your product.
Web | Social | Email
There is no comparison to directly communicating with your customer and with the use of email campaigns, solid social media, and amazing web presence so you can reach your customers in many more ways. Email campaigns can be built for your entire customer base and build off THEIR needs and interest. Social media allows for you to show the human side of your business and highlight products. Your web presence can be used to reach your customer when and where they are ready for your products.